Endorsement means the associate of a celebrity person like sportsmen or actors with a brand name which they have to promote and to determine their sells increase.. As the company for women, Avon wanted to partner with someone who could represent not only their world-famous beauty brand, but also could be a source of inspiration for their more than 5 million Avon Representatives around the world. Avon has endorsement from celebrities, models and make-up artists. One of the Avon celebrity endorsement is using the famous Fergie of Black Eyed Peas. Because Fergie is the new face of Avon perfume, the cosmetics maker sponsored world tour this year of the Black Eyed Peas. Thus, Fergie contribute to creating the first AVON fragrance along quite well known after a series begun by Salma Hayek and continued with Angel Locsin actors, Zoe Saldana, Patrick Dempsey, Courteney Cox and Reese Witherspoon. The new perfume "Outspoken by Fergie" has enjoyed a sustained promotion in Romania, with many outdoor spaces, flashmobs (designed by Starcom) and can sometimes bothered by frequent appearances of advertising on music channels. It should be noted the novelty of the message conveyed by the two partners - Avon calling services for the first time a music artist to promote her new perfume and change its image Fergie "Glamour Girl" in one more sensual and feminine face of partnerships with Motorola or MAC cosmetics firm. Also, fragrance ad is different from old ones: endorser is no longer has a graceful and delicate appearance, but one that inspires security, maturity and sexuality. Manufacturers say that the perfume has a floral flavor mixed with the smell of black leather clothing, which is probably why Fergie wears only black dresses.
vineri, 21 ianuarie 2011
Endorsements
Endorsement means the associate of a celebrity person like sportsmen or actors with a brand name which they have to promote and to determine their sells increase.. As the company for women, Avon wanted to partner with someone who could represent not only their world-famous beauty brand, but also could be a source of inspiration for their more than 5 million Avon Representatives around the world. Avon has endorsement from celebrities, models and make-up artists. One of the Avon celebrity endorsement is using the famous Fergie of Black Eyed Peas. Because Fergie is the new face of Avon perfume, the cosmetics maker sponsored world tour this year of the Black Eyed Peas. Thus, Fergie contribute to creating the first AVON fragrance along quite well known after a series begun by Salma Hayek and continued with Angel Locsin actors, Zoe Saldana, Patrick Dempsey, Courteney Cox and Reese Witherspoon. The new perfume "Outspoken by Fergie" has enjoyed a sustained promotion in Romania, with many outdoor spaces, flashmobs (designed by Starcom) and can sometimes bothered by frequent appearances of advertising on music channels. It should be noted the novelty of the message conveyed by the two partners - Avon calling services for the first time a music artist to promote her new perfume and change its image Fergie "Glamour Girl" in one more sensual and feminine face of partnerships with Motorola or MAC cosmetics firm. Also, fragrance ad is different from old ones: endorser is no longer has a graceful and delicate appearance, but one that inspires security, maturity and sexuality. Manufacturers say that the perfume has a floral flavor mixed with the smell of black leather clothing, which is probably why Fergie wears only black dresses.
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The Avon products are one of the best, and I agree the idea that Fergie from Black Eyed Peas is endorsing it.
RăspundețiȘtergereThis endorsement is very profitable. Many people who like Black Eyed Peas will maybe buy Avon products because Fergie it’s promoting it.
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