Brand names

 The brand name I would like to talk about is Dacia. Dacia had launched their first car in 1968, a great car at that times called Dacia 1100. The word “Dacia” is a representative name because it’s coincide with a space and a people which lived on the Romanian territory in the ancient period and which are considered the Romanian ancestors. In 2010, Dacia arrived to more than 20 models of cars launched and become an important competitor at the cars market in Europe. Even from the 70’s Dacia had collaborated contacts with another cars company called Renault, which became, in 1999, the principal shareholders of Dacia. In last year, The Dacia brand name developed a lot, specially by some family cars like Logan and Sandero, which are considerate having the best price-quality ratio. This models are known for their low fuel consumption and for their reliability. In their advertising, Dacia tried to express the target market of his cars in TV clips showing the active persons driving the cars in high condition, but also women driving slowly in the city. The Dacia slogan is: ”rely on Dacia”. I conclude saying that Dacia brand name became in the last years one of the best sold car in the Europe, specially in the Vest Europe in countries like Germany, Holland, creating many problems on more known and developed brands like Volkswagen or Opel.